Seminars
Seven Highly-Effective, Low-Cost Marketing Habits That Get Your Business Noticed!
Is your marketing message consistent with the widely-accepted belief that “People buy from people who they like, trust and with whom it is convenient to do business”? Let Vince DiCecco show you how to get your message, image and products in the minds and hands of your ideal clientele without busting your budget. Becoming a “brand name” that’s recognized throughout your marketplace is easier than you may think. In this thought-provoking session, you’ll learn tips and techniques necessary to have your customers think of you first. Expect to walk away with enough fresh ideas and proven methods to develop your own dynamite marketing strategy.
Core Skills in CorelDRAW for Beginners
Craig Mertens will present fundamental skills in CorelDRAW for the production of custom graphics. This class is designed for anyone who is new to CorelDRAW and wants to obtain an industry-specific introduction to the basic skill sets of the program. Although the class was designed for beginners, intermediate users may benefit from the reinforcement of core skills. The goal of this seminar is to outline a general set of skills required for the creation of graphics for screen printing, CAD cutting, sign making, embroidery, direct-to-garment printing and sublimation printing. Topics include: * Overview of the CorelDRAW workspace * Overview of the CorelDRAW toolbar * Bitmaps versus vector graphics * Spot colors versus process colors * Importing and editing clip art * Working with text
Digital Printing: Processes & Applications
Sublimation: Full Color In A Digital Nutshell
Have you given serious consideration to expanding your business by adding dye sublimation? Have you recently purchased a sublimation system that continues to sit in its original box? Have your questions on processes, supplies, technology and applications prevented you from getting started? Sublimation Specialists Matt Woodhouse and Kevin Lumberg will overview this amazing digital technology and provide insights into the fundamental areas that are essential to your success. You'll learn about technical applications, equipment options, products you can easily make and sell, designing tips and tricks, selling tactics, profit-margin management and more. Matt and Kevin will help you understand what your next step should be, show you how easy it can be to get started, and explain the opportunities that are available by adding sublimation to your business.
How To Make Money With Lasers: Where Is The Market?
In a look at the future of our laser industry in these exciting times, Tom “Buzz” Bernard will discuss how—with the right ideas—you can compete, have fun, and make money—in any economy. No source outside this country can compete with the unique details you can add to a product. He will explore who needs your services and products, and how to market them without cold-call selling. Exposure equals sales; sales equals success, and success generates more great ideas. One great idea can make your business a success; he can help you come up with several!
Color Theory in the Real World
Do you find it difficult to precisely convert the masterpiece on your monitor to your apparel or substrate? Let Ray Smith provide his valuable insight on color separations and conversions, Photoshop tips to enhance efficiency, and various tips and tricks worth investing in. With more than 30 years of on-press and art experience, Smith can help with special ink applications, the secret to choosing whites, and many other main stream issues that plague artists and press operators alike. You will walk away with information you can immediately implement into your current practices, and the confidence to know where you can improve.
Screen Printing 101
Industry veteran Richard Greaves presents the screen printing process from start to finish. Learn how the unique traits of screen printing, coupled with technological developments, continue to make this age-old process a competitive edge in this market. Topics discussed include: preparing art, separation, positive output, mesh, screen tension, coating, drying, exposure, press setup, ink, on-press printing methods, as well as sales tips and business lessons
Back to Basics: Getting Started in Heat Transfers and Sublimation
In this class, Michael Kaminsky will take us back to the basic heat transfers and show how technology advanced into sublimation printing and transferring and explain what works with what in the industry to produce quality products!
Digital Printing: Markets & Opportunities
Are you new to the digital printing market or deciding if getting involved is right for you? There are endless opportunities in wide-format digital printing. Mutoh, a leading manufacturer of wide-format printers, will elaborate on how to expand your product offerings to new and existing customers. Learn how to increase profits by offering wide-format printed applications such as vehicle wraps, soft signage using dye sublimation, prototype packaging and other profitable market opportunities. Get the facts at NBM’s educational session.
Everyday Production Skills in CorelDRAW for Intermediate Users
Wraps: Personalized Graphics Your Clients Will Love
Join veteran Troy Downey as he gives valuable advice on the wrapper-client relationship: "The Client-101"
* What's your favorite color?
* I'll bet you didn't know...
* A picture is worth a thousand words
* Drive your business
* Being prepared
We recommend that you attend Troy’s SEM 208: Wraps: Maximizing your Time and Minimizing Losses as a continuation of this seminar.
Everything You Need to Know About Marketing Sublimation and Heat Transfer Products!
Why Small Businesses Go Broke
Learn from someone who wrote the book. We mean that literally; with over 50 years in business, Steve Capper has just written a book, “Why Small Businesses Go Broke!” to help small businesses grow and prosper. Steve says he doesn’t have all the answers, but from his stories and experiences you are sure to save time and make more money. From the person who is thinking about getting into business to the experienced business owner who wonders at the end of the year how they could have handled so much money and yet have so little left—no matter how long you have been in business, this course is for you! Steve will discuss you being the coach of your business team and answer questions you need answers to before you get into business. He will explore selling to your clients, as well as dealing with your suppliers, your employees and your business. He’ll demonstrate the importance of maintaining a profit level and setting up a system that will help your business run smoother. He will show you how you can give your clients over 50 days to pay—and you always get paid in 30. And he’ll show you how to double your sales without adding any sales people.
10 Ways To Do More With Dye Sublimation
The possibilities with dye sublimation are limitless – especially with experienced professionals to show you the way. John K. Barker, Jr. reveals 10 ways to improve your sublimation business – including unique ideas for products, techniques for pressing and printing, and proven display and marketing approaches.
Wraps: Maximizing your Time and Minimizing Losses
In this session, Troy Downey will focus the Wraps discussion on shop efficiencies:
* Material consumption
* Design time
* Installers’ ability
* Invoicing tips
* Warranties
* Disclosure statements
We recommend that you attend Troy’s SEM 200: Wraps: Personalized Graphics Your Clients Will Love as a preparation for this seminar.
Ten Tried-and-True Sales Techniques to Close Sales in the New Economy
Today, customers embrace frugality with a vengeance and limit buying decisions to the bare essentials or the very best deals. Selling in this new economy will take a special kind of sales strategy that melds innovation, sincerity and responsiveness in order to beat the competition. Vince DiCecco shares from a rich list of ready-to-use, easy-to-master tactics and techniques for you and your overall sales effort. Join Vince in a thought-provoking discussion about the impact of networking, pre-call planning, handling customer indifference, and much more. This spirited, idea-filled seminar is a must for all business owners and salespeople.
Indoor Signage You May Be Passing Up
Introduction to Digital Direct-to-Garment Printing
Vinyl Signs Still Make High Margins: 10 Secrets
Mix it Up: Multi-Media Embellishments
Screen printing, embroidery, transfer, direct to substrate, rhinestones, foil, appliqué and more—pick two or three… or four. Today’s top designers and brands are mixing more than one medium to create that $80 retail T-shirt. Find out the tricks to producing these hot retail trends without the brain damage associated with mixed media. Specialty applications expert Lon Winters will walk you through some simple techniques and applications you can offer to customers without a tremendous investment.
Putting the Puzzle Pieces Together for a Successful Design Foundation
Raymond Chapman shares his 50 years of designing experience to provide you with a solid foundation for improving your business through better design. You will learn how to “see” the puzzle pieces of positive and negative space, color and weight contrast, and editing copy. These simple principles can be applied to any visual communication profession to enhance your abilities. This class is not an “Easy Button” that magically transforms you into a design genius, but will reveal the successful foundations of any layout.
The Business Toolbox
Setting Yourself Apart from Your Competition
Since we basically all use the same equipment and software, how do we get a leg up on our competitors? Raymond Chapman shares his design and layout experience (over 50 years) to show you how you can improve your creations by the proper use of fonts, colors, shapes and pictorials. You will learn the secrets of successful designers and how they continually attract top-of-the-line clients. Although not required, it is recommended that you attend Chapman’s Basic Design Principles class as a preparation for this study.
Screen Making Essentials
Richard Greaves teaches why the screen-making loop is the essential to creating superior prints, presenting the all the steps including screen mesh selection, mesh preparation, frames, emulsions, capillary film, all-important tension, stencil exposure, screen cleaning and re-claiming.
Promotional Products for the Truly New or Recently Initiated
Marcia Bohannon takes a view of the industry from 30 thousand feet, demystifies the wholesale chain of supply and provides loads of insight on what it takes to sell promotional products. Start here to get in on this $18.1billion industry
Tools of the Trade: Embroidery Essentials from Machines to Garments
What do you need to get started in the world of embroidery? Join Helen Hart Momsen as she shares what is essential—and what can make your stitching life easier. From how and where to buy a machine to the shopping list you need to get that stitching on the garment, Helen shares tips and tricks for saving money on your initial purchases as well as your ongoing supply of goods and garments, and even shares some marketing tips. This class will allow you to enter the embroidery market with ease.
Digital Printing: Color Management
If you are thinking about jumping into the large-format printing—or if you are already printing, but feel you need to know more (and want to optimize your digital color workflow)—join Roland DGA for this powerful introductory session. The class presents an initial look at the world of Digital Color with the goal of helping you better understand how color works in the wide-format digital printing environment. Important facets covered include printing equipment, ink, media, substrates, input, output, avoiding common problems and implementing practical solutions. It will also help you to produce the best possible color—matching what you see on the screen to your printer’s output. Learn about vector vs. raster files, tips on color management, rules for managing customers’ graphic files, and how to select the right printing materials. Knowing how color works is the first step to customizing a workflow for you and your business.
Beyond Special Effects: Specialty Printing Inks and Techniques
Add the hottest specialty inks—including high density, discharge, water based, foil, all over printing, and more—to your current offerings and add sizzle to your sales. They're easier to use than you might think. Lon Winters takes the perceived complexity out of specialty printing and demonstrates how it can be used to increase your bottom line. Learn valuable techniques to add unique textures and dimension to your prints and offer these dynamic results to your customers. Move beyond special effects and into become a specialty printer.
Penny for Your Thoughts: Where to Find Money and Other Financing Tips
Obtaining credit in today’s economy has never been more challenging. In this class, financial counselor Andrew Cavers addresses the challenges businesses face when trying to access capital and secure financing. You will learn what lenders look for in a principal’s personal credit, business financials and overall financial picture.
Combining Lots of Stuff into a Pleasing Layout
Our visual communication industry has tons of opportunities for great design, but how do we find it and put it all together? In this class Raymond Chapman will explain the differences between vector and bitmap clip art and how to use each effectively. He will also share sources for great, unique fonts and how to adapt each to successful layouts. Chapman will show how you can design logos using readily available clip art and fonts. You will also learn how to improve your business image through the proper use of layout and design.
Choosing Artwork that Works for Embroidery and Digitizing
How often do your customers provide artwork that is not suited for embroidery? Lettering that is too small, details that get lost—what can you do to edit this artwork for optimal stitching? Helen Hart Momsen answers essential conundrums such as the difference between bitmaps, tiffs, jpegs and vector files in regard to digitizing, which is best for digitizing, what you can do if the only file you have is less than ideal, how digitizing systems deal with various file formats, and which fonts translate best to stitches. Join Momsen as she clarifies the world of art and art files.
Price It Right – How to Maximize Your Margins and Make Your Prices Stick
Are you pricing your products and services to capture enough business to ensure healthy growth? Are you aware of how much cash flow your business must have to cover its overhead and discretionary costs? In this fast-paced session, Vince DiCecco reveals how to develop a "winning" pricing strategy that's tailor-made for your customer-minded business. You’ll also learn how to effectively handle price pressure and what to do when you hear, “I can get the same product down the block cheaper” or “Is that your best price?” This is one seminar you can’t afford to miss.
Are You Keeping Up? Advances in Wide-Format inkjet Printing
Is your company keeping up with advances in wide-format inkjet sublimation printing? Whether you’re interested in expanding your small-format sublimation transfer business or diversifying your current wide-format offerings, Micky Unsworth, with over 14 years of experience in the sublimation transfer industry, will address wide-format system requirements (including printer, color management, RIP software, ink, paper, and substrates), business opportunities (vertical markets and specialized manufacturing processes), and performance/productivity issues facing wide-format professionals. Come learn how wide-format sublimation printing can help your company succeed in the ever-growing world of sublimation transfer.
Commercial Sign Shop Excellence: Managing your Sign Shop without Calling 9-1-1
Rick Williams uses his 34-years of experience to help commercial sign business owners recognize and address the “Life and Death” challenges, pitfalls and critical problems of running a small- to medium-sized sign business. Subjects will include maximizing productivity and profitability, minimizing mistakes, improving customer relations, employee motivation, shop safety, dealing with subcontractors, and other subjects critical to operating a successful commercial sign business. This seminar is ideal for owners, managers and valuable staff members as well.
Increasing Laser Sales in a Slow Economy
With extensive knowledge and background creating products for the Laser Industry, Tom “Buzz” Bernard will offer resourceful ideas to boost your laser sales and keep your shop thriving. You will learn how to create new and unique products using existing designs, utilize substrates already in your inventory to expand your product line more and use other machines in your shop to create new and exciting ideas with your laser.
Innovative Digitizing for Creative Embroidery
Are you using the tools in your digitizing system to your best advantage? Are you brave enough to break the “rules” of digitizing and build an arsenal of techniques that can set your work apart? Join Helen Hart Momsen for 90 minutes of exciting ideas to make your designs and stitching sing. Creative ideas are welcome.
Indiana Convention Center & Lucas Oil Stadium
100 South Capitol Avenue
Indianapolis, IN 46225
www.icclos.com
Wednesday, CLOSED
Thursday, June 3, 10am to 5pm
Friday, June 4, 10am to 5pm
Saturday, June 5, 10am to 4pm
Wednesday, June 2, 8am to 5pm
Thursday, June 3, 8am to 5pm
Friday, June 4, 8am to 5pm
Saturday, June 5, 8am to 4pm
Wednesday, June 2, 11am to 4:30pm
Thursday, June 3, 9am to 4:30pm
Friday, June 4, 9am to 4:30pm
Saturday, June 5, 9am to 12:30pm




